Alex Kennedy is the Global Head and Director of Partnership Strategy and Operations at Twitter. She is responsible for developing the Global Content Partnership strategy that delivers sustainable growth and enhancement of the user experience on the platform.
Prior to Twitter, Alex worked at Under Armour with a focus on Corporate and Digital Strategy in Baltimore, Maryland. Alex served in numerous leadership roles at Under Armour to shape how the brand approached their digital strategy, which included the acquisition and integration of three tech companies – MapMyFitness, MyFitnessPal, and Endomondo.
Prior to her nine year tenure at Under Armour, Alex was the Director of Seminar Series at Business Today (BT). In this role she was responsible for managing BT’s relationships with corporate sponsors and raising capital to support the organizations programming.
Alex is a native of Washington, D.C, but currently resides in San Francisco, CA. She holds a BA in Anthropology from Princeton University.
Follow her on Twitter @AlexKennedy44
