Natasha Aarons is an Influencer & Experiential Marketing lead for Google Mobile Hardware, a role in which she cultivates marketing partnerships with celebrities, mid-tier and micro-influencers and manages brand experiences that amplify consumer engagement. Previously, she was the Music Industry Marketing Manager at YouTube, where she lived out her passion of empowering artists careers’ with technology and led YouTube’s marquee music activations at SXSW, Grammys, Latin Grammys and BET Awards. Prior to joining YouTube/Google, she worked at Verizon Wireless where she developed advertising marketing strategies and led multicultural social media and digital strategy. Natasha started her career in the music industry, aiding the development of artists’ careers, at Bad Boy Records in Marketing and then Jive Records/Sony Music as a Manager of Video Promotions. She is a native New Yorker, graduate of Georgetown University (Go Hoyas!), and received her MBA from Northwestern University’s Kellogg School of Management.