Raymond Leon Roker is the Bahamian-born graffiti artist son of an elementary school teacher. In the 1990s, in Los Angeles, he co-founded URB, an award-winning magazine and multimedia company considered a pioneer for its early coverage of America’s dance/electronic and burgeoning hip-hop movements.
As a creator, executive producer, and curator, Raymond is driven to tell stories that reflect culture, movements, voices, sounds, and communities. He believes in shining the truest light possible and shaping meaningful narratives around cultural disruptors, artists, and creators.
In 2020, Raymond served as an Executive Producer and co-writer of the YouTube Originals feature documentary, Coachella: 20 Years in the Desert. Prior to the film, he oversaw the production of hundreds of hours of live stream content for the Coachella Valley Music & Arts Festival broadcast as executive creative director.
He currently leads a team building and growing Amazon Music’s content strategy, serving as Global Head of Editorial, based in Culver City. His team operates across video, audio, podcasts, and live content. Raymond is a board member of Reboot, an arts and culture non-profit that reimagines and reinforces Jewish thought and traditions, and ArtworxLA, a community-based multidisciplinary arts program aimed at combating the high school dropout epidemic in Los Angeles.