Francisca is a Senior UX Researcher and a successful digital entrepreneur in the travel industry with a passion for seeing entrepreneurs thrive. Her hybrid experience as a content creator and UX leader offers deep empathy for challenges that creators face with sustainably generating income from their digital equity. She started her blog [The Fancy Francy] in 2012 as a way to have a profitable and creative digital business. She has been helping other digital entrepreneurs do the same and has advised several early to late businesses on their digital monetization strategies.