Germar Reed is a Senior Advisor to the Head of Global Data Analytics at General Motors, where he leads a team of analytics experts in supporting Global Connected Services. Global Connected Services is a group within General Motors that seeks to drive value to the millions of customers who utilize our mobile platforms every day.
Previously, Germar served as Senior Manager of Advanced Analytics at Merkle, where he led a team of data analytics experts in supporting their client’s business in Latin America. Germar was a Senior Manager of Marketing Analytics at AOL’s Paid Services Division, where he advised both the division Chief Financial Officer and Senior Vice President of Marketing. Additionally, Germar was a Senior Analytics Consultant at iKnowtion, where he advised leadership at GM and other clients on utilizing their data to improve performance metrics. Before joining
iKnowtion in 2013, Germar was with First Tennessee Bank. He served as an internal analytics consultant to the Chief Marketing Officer.
Germar is a graduate of East Carolina University with honors in Business Administration and Wayne State University, where he received his Master of Business Administration with honors.