Ava Toro

According to McKinsey, 63% of consumers say they want to support Black owned brands, yet only 23% say they know how to find them highlighting a growing visibility gap in today’s discovery landscape. As AI powered search and recommendation systems increasingly shape how consumers discover brands, traditional marketing strategies built on reach alone are no longer enough. AI agents don’t choose brands on their own; they cite brands based on patterns of human behavior, engagement, and credibility. This session explores how marketers can influence the signals that drive AI discovery by balancing organic credibility with paid acceleration.