Mark Scott

In this talk, we’ll explore how keeping people closely involved in AI-supported design work leads to better stories, better decisions, and ultimately better products for real humans. Rather than asking computers to decide what matters, we’ll look at how UX Designers use AI as a helpful assistant to solve complex business goals. We’ll walk through simple, concrete examples of how watching people use products, listening carefully to their words, and noticing the small details can completely change how we read the same charts or summaries an AI tool might produce. Throughout the session, the focus stays on the human skills that make the biggest difference—curiosity, empathy, and thoughtful judgment—and how those skills can guide AI so that the work feels grounded, responsible, and genuinely useful.