Robbin Simpkins is a results-driven professional with over 15 years of experience in business transformation, process design, people leadership, and continuous improvement. As a business transformation powerhouse, with a proven track record of success in technology sales and services industries, she has developed a reputation for driving organizational change backed by scalable business performance.
Highly accomplished and certified, Robbin serves as the Director of Services Improvement at Softchoice Corporation. She oversees the development of strategic programs that support the corporate services strategy. She drives and enables digital transformation initiatives that enhance flexibility and agility to respond to the increasing rate of technology change. Bringing a refreshing perspective of emotional intelligence, she is well known for fostering a strong ‘customer first’ culture and ensuring continuous improvement is integrated into the company culture, inspiring high-performing teams to improve the customer experience and retention rate.
In addition to her professional accomplishments, Robbin is committed to giving back to her community and is an advocate for diversity, equity, and inclusion. She leads volunteer efforts in her local community with Nathaniel Hawthorne Elementary, Play Like a Girl, and is an active Board member of Precious Hearts & Moments Learning Center and Women Leading Technology Sorority. She is the current Co-Chair of Softchoice Cares (a philanthropic employee group). She is one of the founding members of the Black Employee Resource Group (at Softchoice Corporation) which champions the growth, professional development, and success of all Black employees, while fostering their cultural responsibility to the community. She is a certified Mental Health First Aid Responder, a member of the International Society of Female Professionals, and a dedicated Women in Tech Sales mentor and speaker.
Through her dedication to excellence, passion for leadership, and commitment to service, Robbin has become a trusted advisor to organizations across various industries. Whether working with senior executives, individual contributors, or vendor/partners, Robbin is passionate about helping organizations and people reach their full potential.
